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CES: It's a digital experience

The night before the Consumer Electronics Show opens its portals to the world’s technogeeks, there is a sort of preshow called the Digital Experience! (They added that exclamation mark to the name, not us.) Still, the relatively small, ancillary consumer-technology show does set the stage for the massive CES juggernaut the next day. This year, as always, we wandered the aisles of Digital Experience looking for car-related tech.

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Paul McCartney’s Aston Martin DB5 sells for £307,000

An Aston Martin DB5 first owned by the Beatle’s Paul McCartney sold at RM Auctions last night for £307,000. But if there’s a UK ‘franchise’ that’s bigger even than Bond, it’s the Beatles. And Bond and the Beatles came together last night at R.M.